Privacy Policy

Effective Date: 03-25-2025

Click here for the Spanish translation of this Privacy Notice

Welcome to our website. You have arrived at a website operated by GL Partners Management and its affiliated entities (collectively, “Green Leaf”, “we”, “us”, “our”). We are committed to protecting individual privacy and maintaining the trust of our prospective, current and future residents (“Residents”), visitors to our websites (“Website Visitors”), and visitors to our websites (“Property Visitors”) (collectively, “you,” “your”). We provide a suite of Services, including a third-party mobile application, to become a resident or for current and past residents of our properties (the “Services”).

It is important to us that we provide transparency regarding our collection, use, and disclosure of information that relates to a person or that can be reasonably linked to a person (“Personal Information”). This Privacy Notice governs our collection, use, and disclosure your Personal Information in connection with the Services, including from the website we control and that link to this Privacy Notice (“Site”). It also describes the available rights and choices in connection with our use of Personal Information.

The Site may contain links to other third-party websites. The information practices and content of such third-party websites are governed by their own privacy notices. We encourage you to review the privacy notices of such third-party websites to understand their information practices.

We will update this Privacy Notice from time to time to reflect changes in our practices, technologies, legal requirements, and other factors. We will let you know when we update this Notice by updating the “Last Updated” legend at the top or other appropriate means. Any changes will become effective when we post the revised Privacy Notice on the Services.

Personal Information We Collect

We collect Personal Information in various ways, such as when you: visit the Site, use the Services, enter into a transaction or contractual arrangement with us, provide Personal Information at, or make any inquiries and communications with us. We also collect Personal Information from other sources, including publicly-accessible databases and joint marketing partners.

Information That You Provide To Us

We collect the following categories of Personal Information:

Residents

Personal Identifiers, such as first and last name, email address, account name or login credentials, government-issued identifiers (for example, Social Security number), government-issued identity documents (for example, driver’s license).
Records Information, such as name, contact information, signature, email address, phone number, financial information including financial account number, bank account number, credit/debit card numbers, and employment information.
Employment Information, such as employer name or company affiliation, job title, work email address, and work phone number.
Commercial Information, such as transactions, credentials to online services and platforms, bank account number, credit or debit card numbers, credit information, financial account information, business email, business telephone, account balances, billing information, and records of sales, purchases, and uses.
Internet or Network Activity Information, such as browsing history and interactions with our advertisements.
Audio Data, such as electronic content produced by individuals using our systems including online interactive and voice communications such as through email, phone, or network sessions.
Inferences that are drawn from any of the Personal Information listed above to create a profile about, for example, an individual’s preferences, characteristics, or behavior.
Audiovisual Information such as video surveillance footage, which is used to secure the Property.

Website Visitors

Contact Information such as name, phone number, address and email address.

Property Visitors

Audiovisual Information such as video surveillance footage, which is used to secure the Property.

Sensitive personal information: some Personal Information we collect is defined under certain laws as “sensitive personal information”. Sensitive personal information we collect includes Social Security number, government issued ID, customer account log-in, financial account number, debit card number, and credit card number in combination with any required security or access code, password, or credentials allowing access to an account.

Information That Is Automatically Collected

Like many businesses, we and our service providers automatically collect and/or store certain information when you visit or interact with the Site or Services (“Usage Information”), including via cookies and other tracking technologies (see Use of Cookies and Other Tracking Technologies section below). This Usage Information may be stored and/or accessed from your personal computer, laptop, tablet, mobile phone or other device (a “Device”) whenever you visit or interact with our Site. Usage Information includes:

Your IP address, IDFA, Android/Google Advertising ID, IMEI, or another unique identifier;
Your Device functionality (including browser, browser language, settings and behavior, operating system, hardware, mobile network information);
Referring and exit web pages and URLs;
The areas within the Site that you visit and your activities there, including remembering you and your preferences;
Your Device location or other location information, including the zip code, state or country from which you accessed the Services;
Your Device characteristics (such as device type (computer vs. mobile) and ID, operating system, hardware);
Certain other Device data, including the time of day you visit our Site or other information used to provide analytics or other usage information;
Information about your engagement with our emails; and
Statistical information about how both unregistered and registered users, collectively, use the Site and Services.

Use of Cookies and Other Tracking Technologies

We may use various methods and technologies (“Tracking Technologies”) to store or collect Usage Information, to recognize your browser or device, learn more about your interests to personalize your experience, and deliver our Site and Services to you. These tracking technologies allow us and other third parties to collect information such as your device type, browser type, interactions with our Site, geographic location, your web request, the date and time of your web request, your Internet Protocol address, the domain name of your Internet service provider and other data. If you can be identified from this information, for example by combination with other pieces of information, then we will treat this information as Personal Information. Tracking Technologies may set, change, alter or modify settings or configurations on your Device. By using this Site, you consent to our use of Tracking Technologies.

Types of Tracking Technologies We Use

A few of the Tracking Technologies used on the Site include, but are not limited to, the following (there may be future-developed tracking technology or methods that are not listed here):

Cookies. A cookie is a file placed on a Device to uniquely identify your browser or to store information on your Device. Cookies themselves don’t hold Personal Information. They only have a unique alphanumeric identifier that sits on your browser. And in many cases, we won’t be able to link the information we collect by using a cookie back to you. They can, however, enable us to link that information back to you and your personal information, for example, when you log in, or choose to register for a service or a newsletter or buy a product. Our Site may use HTTP cookies, HTML5 cookies and other types of cookie technology to store information on local storage.
Pixels: A pixel is a small graphic file that allows us and third parties to monitor the use of the Site and provide us with information based on your interaction with the Site. These tags may collect the IP address from the device which you loaded the page and the browser type. Pixel tags are also used by our third parties to collect information when you visit our site, the links and other actions you take on our Site, and we may use this information in combination with cookies to display targeted advertisements.
Web Beacons. A Web Beacon is a small tag (which may be invisible to you) that may be placed on our Site’s pages and messages.
Embedded Scripts. An embedded script is programming code that is designed to collect information about your interactions with the Site, such as the links you click on.
ETag, or entity tag. An Etag or entity tag is a feature of the cache in browsers. It is an opaque identifier assigned by a web server to a specific version of a resource found at a URL.
Browser Fingerprinting. Collection and analysis of information from your Device, such as, without limitation, your operating system, plug-ins, system fonts and other data, for purposes of identification.
Recognition Technologies. These technologies, including application of statistical probability to data sets, attempt to recognize or make assumptions about users and devices (e.g., that a user of multiple devices is the same user).
Other data technologies may be used that collect comparable information for security and fraud detection purposes.

We may also engage third parties, such as Google Analytics or Meta, to track and analyze non-personally and personally identifiable website data and to serve advertisements. To do so, we may permit third parties to place cookies on devices of users of our Sites, where permitted by law, and subject to your right to opt out through the Sites. We use the data collected to help us administer and improve the quality of the Sites and to analyze the Site’s usage. Such third parties may combine the information that we provide about you with other information that they have collected. These third parties are required to use your information in accordance with this Privacy Policy. We will record all such disclosures and will use reasonable efforts to ensure that such third parties do not use your Personal Information for any purpose that is not expressly provided for herein.

We classify our cookies into the following categories:

Essential/Strictly necessary cookies. These cookies are essential for you to browse the Sites and use its features, such as accessing secure areas of the site. You cannot disable this type of cookie on our Site.
Functionality cookies. Also known as “preference cookies,” these cookies allow the Sites to remember choices you have made in the past, like what language you prefer, or what your user name and password are so you can automatically log in. Disabling these cookies can cause some parts of the Site to not work properly, so we discourage you from disabling these cookies.
Performance cookies. Also known as “analytics cookies,” these cookies collect information about how you use a website, like which pages you visited and which links you clicked on. Their purpose is to improve website functions. This includes cookies from third-party analytics services if the cookies are for the exclusive use of the owner of the website visited. In some jurisdictions, you may be able to turn these cookies off.
Targeting and Advertising cookies. These cookies track your online activity to help advertisers deliver more relevant advertising or to limit how many times you see an ad. These cookies can share that information with other organizations or advertisers. These are persistent cookies and almost always from third-parties. In some jurisdictions, you may be able to turn these cookies off.

There are many ways to control cookies. For example, you can alter the configuration of your browser to refuse to accept cookies, but it is possible that doing so may cause limited functionality of the Site. In so doing, we may not be able to recognize your computer or device, and you may need to log in every time you visit. You can also opt out of non-essential cookies by opting-out of cookies in our Site’s cookie preference center or enabling an opt-out preference signal on your browser (a Global Privacy Control (“GPC”) or an Opt-Out Preference Signal (“OOPS”).

To control the use of cookies on most of the popular web browsers, you can use the links below to modify your web browser’s settings:

You can opt out of Google Adwords Remarketing here.

You can block Google Analytics from accessing your online activity with a browser add-on here.

Separately, you can change your Facebook Ad Preferences here.

General Cookie Information

To generally find out more about cookies, visit this site which also has instructions on how to opt out of targeted advertising cookies here. More opt-out resources are also available from the Digital Advertising Alliance or the Network Advertising Initiative. We do not control these opt-out links or whether any organization chooses to participate in these opt-out programs. Please note that even if you exercise the opt-out choices above, you may continue to receive advertisements, for example, ads based on the website you are viewing (e.g., contextually based ads), or ads that are not targeted at you and may be less relevant. Also, if your browser (like some Safari browsers) is configured to reject opt-out cookies when you opt out on the DAA or NAI websites, your opt-out may not be effective. We always do our best to honor your choices, but because some choices are set at the browser or device level, you may have to make these choices multiple times if you use different browsers or different Devices.

Sources of Personal Information

We collect Personal Information from Residents, Property Visitors and Website Visitors when they provide it to us through our Services and Site. We may also receive information from third-party providers, including public databases, third party data providers, service providers, advertising sources, and affiliates which are subsidiaries of Green Leaf.

How We Use Personal Information

We use Personal Information for the following purposes:

To provide the Services. This includes:

Administering, operating, maintaining, and securing our Services.
Monitoring and analyzing trends, usage, and activities in connection with our Services.
Administering Resident accounts.
Enforcing our Master Services Agreement, Product Specific Terms, Terms of Use, and any other contractual terms and conditions that govern the relationship between you and us.

Improving, customizing, and personalizing our Services. This includes:

Supporting internal operations, including CRM and Resident technical support.

Marketing. This includes:

Sending you marketing emails with information about the Services, new products, and other news about our company.
To re-engage with prospective Residents who have expressed an interest in living at our properties.
Administering account access to our Services for Residents.

Communicating with you. This includes:

Providing and improving our customer service.
Tracking and responding to Residents’ inquiries, reports, reviews, or correspondence regarding the Services.
Facilitating communications generally in the context of our business activities.
Sending administrative information Residents, such as changes to our terms, conditions, and policies.
Facilitating social sharing functionality that you choose to use.
Responding to your inquiries, for example, when you send us questions, suggestions, compliments or complaints, or when you request further information about the Services.

Operations and general business purposes. This includes:

Processing and completing transactions, and sending you related information, including alerts and notifications about Services purchased, purchase confirmations, and invoices.
Data analysis, for example, to improve the efficiency of our Services.
Audits, to verify that our internal processes function as intended and to address legal, regulatory, or contractual requirements.
Fraud prevention and fraud security monitoring purposes, for example, to detect and prevent cyberattacks or attempts to commit identity theft, or to determine a prospective Resident’s creditworthiness.
Enhancing, improving, repairing, maintaining, or modifying our current Services.
Identifying usage trends, for example, understanding which parts of our Services are of most interest to users.
Operating and expanding our organization’s activities, for example, understanding which parts of our Services are of most interest to our Clients so we can focus our energies on meeting our Residents’ interests.
Accounting, recordkeeping, backup, and administrative purposes.

Use of De-identified Personal Information. “De-identified” means information that cannot reasonably be used to infer information about, or otherwise be linked to, a particular consumer. We de-identify Personal Information to generate other data for our use, which we may use and disclose for any purpose, as it no longer identifies you or any other individual. Where we maintain or use de-identified data, we will continue to maintain and use the de-identified data only in a de-identified fashion and will not attempt to re-identify the data.

Who We Disclose Personal Information To

We disclose Personal Information that we collect to:

Affiliates. We may disclose Personal Information to any of our subsidiaries and affiliates within the Entrata corporate group in order to provide the Services.
Service Providers. We may disclose Personal Information to our service providers who perform certain services necessary to run our business (for example, data hosting and development, data analysis, customer relationship management, customer service, payments, information technology, marketing, auditing, and other services), provided that these service providers have entered into legally binding agreements with us to protect the Personal Information shared, limit their use, retention, and disclosure of the Personal Information, and assist us with our compliance requirements.
Legal Request. We may disclose Personal Information to comply with applicable law and our regulatory monitoring and reporting obligations (which may include laws outside your country of residence), to respond to requests from public and government authorities (which may include authorities outside your country of residence), to cooperate with law enforcement, or for other legal reasons.
Business Transfer. We may disclose Personal Information to a third party in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Entrata’s assets, business, or stock, whether as a going concern or as part of bankruptcy, liquidation, receivership, or similar proceeding in which Personal Information held by Entrata are among the assets to be transferred.
Enforcement of Our or Others’ Rights. We may disclose Personal Information to external parties the extent that this is necessary to enforce or protect our rights, privacy, safety or property, and/or that of our affiliates, you, or others, including enforcing our Master Services Agreement and any other agreements (such as for billing and collection purposes and fraud prevention).

We collect consent for our SMS Programs on behalf of our Resident, and therefore the sharing of such opt-in or the underlying contact information is only done at the direction of Residents. Information collected through our SMS Programs is not shared with third parties for marketing purposes.

Children

We do not knowingly collect Personal Information from children under the age of sixteen on the Site without authorization by a holder of parental responsibility. However, we may collect Personal Information of minors through our video surveillance, as described above. If you believe that we may have collected Personal Information from or about a child under the age of sixteen, please send an email to [email protected] with the subject line “Personal Information of a Minor.”

How We Protect Your Personal Information

We seek to use commercially reasonable organizational, technical and administrative measures to protect Personal Information within our organization. Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure, please immediately notify us in accordance with the “Contact Us” section below. Where we collect your payment card information, we will comply with all applicable Payment Card Industry Data Security Standards (PCI-DSS).

Retaining Your Personal Information

We retain Personal Information for the duration of your relationships with us, and where we have an ongoing legitimate business need to do so (for example, to comply with applicable legal, tax or accounting requirements, to enforce our agreements or comply with our legal obligations). Retention periods may be extended if we are required to preserve your Personal Information because of litigation, investigations and other similar proceedings, or if a longer retention period is required or permitted by applicable law.

Visitors to the Site Outside of the United States

Our Site is not intended for visitors outside of the United States and we do not direct our activities at users outside of the United States. If you are visiting the Site from a location outside of the U.S., your connection will be through and to servers located in the U.S. All information you receive from the Site will be created on servers located in the U.S., and all information you provide will be maintained on web servers and systems located within the U.S. The data protection laws in the United States may differ from those of the country in which you are located, and your information may be subject to access requests from governments, courts, or law enforcement in the United States according to laws of the United States. By using the Site or providing us with any information, you consent to the transfer to, and processing, usage, sharing and storage of your information in the United States and in other countries, as set forth in this Policy.

Choices Regarding Your Information

We give you choices regarding our use and disclosure of your Personal Information for marketing purposes. You may opt out from:

Receiving marketing-related emails from us. If you no longer want to receive marketing related emails from us on a going-forward basis, you may opt out by following the “unsubscribe” option contained in any such email.
Receiving other promotional text communications, like SMS. If you no longer want to receive marketing related texts, you may opt out by replying “STOP” to any message you may receive from us.

Keeping Your Information Updated

It is up to you to keep your Personal Information on our Services up to date. You can update your Personal Information by logging into your account. If you are unable to update your Personal Information, you can contact us in accordance with the “Contact Us” section below.

Do Not Track

Do Not Track (“DNT”) is a web browser setting that requests that a web application disable its tracking of an individual user. When you choose to turn on the DNT setting in your browser, your browser sends a special signal to websites, analytics companies, ad networks, plug in providers, and other web services you encounter while browsing to stop tracking your activity. Various third parties are developing or have developed signals or other mechanisms for the expression of consumer choice regarding the collection of information about an individual consumer’s online activities over time and across third-party websites or online services (e.g., browser do not track signals), but there is no universally agreed upon standard for what an organization should do when it detects a DNT signal. Currently, we do not monitor or take any action with respect to these signals or other mechanisms. You can learn more about Do Not Track here.

Additional Information For Residents of California and Other Applicable States

In this section of the Privacy Policy, we provide supplemental information to residents of California and other applicable U.S. states about our collection, use, disclosure, and other processing of their Personal Information.

This section details which categories of Personal Information we collect and process, as well as which categories of Personal Information we disclose to third parties for our operational business purposes, including within the 12 months preceding the date this Privacy Notice was last updated.

Our websites use cookies, including Google Analytics, to analyze traffic, improve user experience, and optimize our services. Depending on your settings, the use of these cookies may be considered a “sale” or “sharing” of Personal Information under applicable privacy laws.

Additionally, we utilize advertising pixels and similar tracking technologies from third-party providers, such as Meta, Google, and other adtech partners, to deliver targeted advertisements and measure their effectiveness. These activities may also be classified as a sale or sharing of Personal Information under relevant privacy regulations.

Without limiting the foregoing, we do not sell or share the Personal Information of minors under 16 years of age.

We collect and process the following categories of Personal Information. Please see the ”Personal Information We Collect” section for additional detail on these categories.

Personal Identifiers. Disclosed to affiliates; service providers; contest sponsors; legal authorities; other parties in litigation for operational business purposes.
Records Information. Disclosed to affiliates; service providers; contest sponsors; legal authorities; other parties in litigation for operational business purposes.
Employment Information. Disclosed to affiliates; service providers for operational business purposes.
Commercial Information. Disclosed to affiliates; service providers; contest sponsors; legal authorities; other parties in litigation for operational business purposes.
Internet or network activity information. Disclosed to affiliates; service providers for operational business purposes.
Audiovisual Data. Disclosed to affiliates; service providers for operational business purposes.
Inferences. Disclosed to affiliates; service providers for operational business purposes.

Subject to your consent where required by applicable law, we use sensitive personal information only as reasonably necessary to perform or maintain the Services you requested, to perform services on behalf of the business such as maintaining or servicing accounts, processing payments, to provide analytics services or similar services, to verify your information, to detect security incidents, resist malicious, deceptive, fraudulent, or illegal actions and to prosecute those responsible for those actions, to ensure the integrity, security, and safety of our systems, to display first party, non-personalized advertising for short term transient purposes, to ensure customers and other peoples’ physical safety, to verify or maintain the quality or safety of service, improve, upgrade or enhance service, or other reasons that do not require an opt-out of this use under applicable laws.

Individual Requests

Depending on the jurisdiction in which you reside, you may have the following individual privacy rights:

Right to know and access your Personal Information. You may request the specific pieces of Personal Information we have collected about you and to know:
- the categories of Personal Information we’ve collected or “shared”;
- the categories of sources from which we collected such Personal Information;
- the business or commercial purpose for collecting or “sharing” such Personal Information;
- the categories and/or specific names of third parties to whom we disclosed or “shared” such Personal Information.
Right to correct Personal Information. You may request we correct any inaccurate information we have about you. We may request that you provide documentation to support your request.
Right to deletion of Personal Information. You may request deletion of Personal Information collected from you, subject to certain exceptions including that we need the Personal Information to:
- complete a transaction or provide a Service you requested, service your account, or take actions reasonably anticipated within the context of our ongoing business relationship;
- detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities;
- comply with a legal obligation; or
- otherwise use your Personal Information, internally, in a lawful manner that is compatible with the context in which you provided the information.
Non-discrimination right. We will not discriminate against you if you exercise any of the privacy rights described in this Notice.

Submitting a request: If you are a Resident, you should contact the Client with which you have or have had, a direct relationship. If you are a Client, Client Staff, or a Visitor, please send an email to [email protected]. We will verify and respond to your request consistent with applicable law, taking into account the type and sensitivity of the Personal Information subject to the request. In some instances, we may decline to honor your request where the law or right you are invoking does not apply or where an exception applies. We may need to request appropriate identification, depending on the sensitivity of the information requested, to verify your identity and protect against fraudulent requests. Residents of applicable U.S. states are limited to two requests for Personal Information per twelve-month period.

Requests from authorized agents may be submitted via the same methods listed above. Not all kinds of requests can be made by authorized agents in all states. We may request proof of status as an authorized agent or require the consumer to directly verify their identity with us.

Entrata does not disclose Personal Information to third parties, except to its wholly owned subsidiaries, for their direct marketing purposes. Residents of applicable U.S. states who wish to opt-out of the sharing on a go-forward basis may contact us in accordance with the “How to Contact Us” section below.

How to Contact Us

If you have any questions or complaints related to our practices with respect to the collection, use, or disclosure of Personal Information, please feel free to contact us as follows:

GL Capital Partners
127 Spring Street, Suite 200
Pleasanton, CA 94566
Email: [email protected]

Resident Help

View Details